Instagram Sports blog — get in touch and start an guest blogging campaign!
It is worth selecting niche bloggers that write about : Sports Surfing, it may be a good idea to pitch The Globe and Mail. Normally there are about 1K likes below each of posts this may be OK for your business, but the decision is still up to you.
A good estimation of The Globe and Mail ad profitability is the ER, or the Engagement Rate. It is calculated as the average number of likes per follower. Thus, for @globeandmail it is approximately 0.56%.
For now The Globe and Mail Instagram account has about 186.9K followers. It should be treated as a relatively good (or bad) value depending on the niche average.
Celebrities and top Sports bloggers seldom publish their guest post prices. Although the cost of The Globe and Mail guest blogging could be calculated by Insta.Surf own formula. We expect the price of The Globe and Mail guest post in instagram.com/globeandmail to be ~ $200.
We assume the actual audience reached by the paid promotion to be about 12% of the overall subscribers number. Thus, you can expect the The Globe and Mail engaged followers number of 120.