Instagram Media blog — get in touch and start an guest blogging campaign!
It is worth selecting niche bloggers that write about : Media Home Decor and Improvement, it may be a good idea to pitch House Beautiful. Normally there are about 10.1K likes below each of posts this may be OK for your business, but the decision is still up to you.
A good estimation of House Beautiful ad profitability is the ER, or the Engagement Rate. It is calculated as the average number of likes per follower. Thus, for @housebeautiful it is approximately 0.36%.
For now House Beautiful Instagram account has about 2.8M followers. It should be treated as a relatively good (or bad) value depending on the niche average.
Celebrities and top Media bloggers seldom publish their guest post prices. Although the cost of House Beautiful guest blogging could be calculated by Insta.Surf own formula. We expect the price of House Beautiful guest post in instagram.com/housebeautiful to be ~ $2000.
We assume the actual audience reached by the paid promotion to be about 12% of the overall subscribers number. Thus, you can expect the House Beautiful engaged followers number of 1200.