Instagram Media blog — get in touch and start an guest blogging campaign!
It is worth selecting niche bloggers that write about : Media Photography, it may be a good idea to pitch The Washington Post. Normally there are about 20.1K likes below each of posts this may be OK for your business, but the decision is still up to you.
A good estimation of The Washington Post ad profitability is the ER, or the Engagement Rate. It is calculated as the average number of likes per follower. Thus, for @washingtonpost it is approximately 0.64%.
For now The Washington Post Instagram account has about 3.2M followers. It should be treated as a relatively good (or bad) value depending on the niche average.
Celebrities and top Media bloggers seldom publish their guest post prices. Although the cost of The Washington Post guest blogging could be calculated by Insta.Surf own formula. We expect the price of The Washington Post guest post in instagram.com/washingtonpost to be ~ $4000.
We assume the actual audience reached by the paid promotion to be about 12% of the overall subscribers number. Thus, you can expect the The Washington Post engaged followers number of 2400.